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For many, Cold Emailing is dead, suffocated by spam, and is no longer an effective tool for outboud marketing. However, this is not the case: a “cold” email still remains an excellent tool for doing business, building relationships, and finding clients. Nevertheless, it must be done correctly because getting an answer from a cold mail is not a guaranteed thing and the first rule is to avoid getting mixed up with Spam.

What are cold emails?

A Cold E-mail is any e-mail message sent to a recipient with whom there is no relationship. It is a message that suddenly arrives in one’s email inbox and which has the primary purpose of starting a conversation and building rapport.

A cold e-mail is like the beginning of a personal conversation between two strangers, or like a telemarketing call with the advantage of being less intrusive and less disturbing.

Furthermore, a cold e-mail does not necessarily contain an explicit request other than to initiate a relationship based on a specific, circumscribed topic of interest to the recipient.

Are cold emails spam?

Spam is inundating e-mail inboxes and distinguishing between unwanted messages and cold e- mails that may potentially be of interest is not at all easy. However, there are substantial differences between the two:

• Spam uses the names of fake senders
• Spam does not include contact information
• Spam is impersonal and generic
• Spam is not intended to start a relationship, but rather to finalize an immediate purchase
• Spam is one-to-many communication; a cold e-mail is one-to-one