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Errors can happen to everyone, from senior digital marketers to novice trainees. However, if the error is physiological there are some macroscopic mistakes that absolutely should not be committed if you wish to avoid compromising your Digital Marketing strategy. Here are 5 of them.

1. Ignoring your audience.

It is not just about knowing their age, spending capacity, gender, or geographic origin. Knowing your audience means knowing how they speak, what characteristics of the product they are interested in, how they use it, and how all of this varies over time.

2. Not having a Social Media strategy

People spend a significant part of their time on social networks. Also, by social networks we do not just mean Facebook: there is also Instagram, Linkedin, Snapchat, Pinterest, and Twitter. Each of these social media has its own characteristics, users, languages, and potential. The first step in an effective Social Media Marketing strategy is to identify which Social is most effective for your audience.

3. Using the same tactic for every channel

Each social network has different audiences and behaviours, and so every channel of a Digital Marketing campaign is characterized by tone of voice, expectations, interactions, the use of images, videos, and different texts. Taking the shortcut of using the same tactic for each channel is the road to failure.

4. Focusing on the wrong metrics

The universe of metrics to be analysed in the Digital Marketing world is almost boundless, but taking them all into consideration could lead to wrong conclusions. Every channel, every audience, every goal needs the most appropriate metrics.

5. Not conducting tests

Often too many think that testing their Digital Marketing campaign is excessive luxury. Instead, the way in which one’s marketing actions are optimized through continuous fine tuning is the key to success: the time of publishing and/or sending, tone of voice, tone of the call to action, days of the week, and copies should be tested individually before starting the campaign and adjusted along the way.